How to Send Cold Emails

    Meet Jerry


    In the world of business, communication is crucial. And in the digital era, one of the most effective ways to reach out and create connections is cold emailing. However, sending an effective cold email isn’t just about typing up a message and hitting send; it requires strategy, finesse, and genuine engagement.

    Defining Your Purpose

    Before drafting that email, understand your “why.” Is it for a job, partnership, sale, or maybe an internship? Clearly defining your purpose will guide the tone and content of your email.

    Research is Crucial

    You wouldn’t walk into a meeting blind, and the same applies to cold emailing.

    • Identifying the Right Person: Ensure you’re reaching out to the decision-maker or relevant individual.
    • Understanding the Recipient’s Needs: Do your homework on their challenges and how you can offer a solution.

    Crafting a Persuasive Subject Line

    Think of the subject line as your first impression. A compelling subject line can be the difference between your email being opened or trashed. Consider questions or teasers like, “Can we help you boost sales by 20%?”

    Creating Engaging Email Content

    Once they’ve opened the email, keep their attention.

    • Personalization: Address the recipient by name and reference specifics about their company or industry.
    • Value Proposition: Clearly convey what you’re offering and why it’s valuable.
    • A Clear Call to Action: What should they do next? Whether it’s a call, meeting, or another step, be clear.

    Following Email Etiquette

    Your email reflects you.

    • Professionalism in Language: While it’s okay to be conversational, maintain professionalism.
    • Brevity and Clarity: Respect their time. Be concise and get straight to the point.

    Using the Right Tools and Platforms Consider using platforms that offer email tracking, scheduling, and analytics. This can provide insights into how recipients engage with your emails.

    Optimizing Send Times Statistics suggest sending emails between Tuesday and Thursday morning increases open rates. However, adapt based on your audience and time zones.

    Following Up If there’s no response, don’t be disheartened. A polite follow-up a week or two later can be effective. Remember, persistence is key, but avoid becoming spammy.

    Evaluating Response and Adapting Continuous improvement is key. If you’re not getting responses, consider tweaking your approach, subject lines, or content based on feedback and results.


    Cold emailing and figuring out how to send cold email is as much an art as it is a science. With research, personalization, and persistence, it can be a powerful tool to open doors and forge new connections.


    1. How often should I follow up on a cold email?
      • Typically, if you don’t get a response, wait a week or two before a single follow-up. More than two follow-ups can be seen as intrusive.
    2. Are there tools to help automate cold emailing?
      • Yes, platforms like HubSpot, Mailshake, and Yesware can help automate and track cold emails.
    3. Should I use images or attachments in my cold email?
      • Be cautious. Attachments can often land your email in the spam folder. If necessary, link to resources instead.
    4. How can I ensure my cold email doesn’t end up in the spam folder?
      • Avoid spam trigger words, excessive capitalization, and ensure you have a professional domain. Also, using reputable email sending platforms can help.
    5. Is cold emailing legal?
      • It varies by country. In the U.S., for example, the CAN-SPAM Act outlines certain regulations for commercial messages. Always familiarize yourself with local laws before proceeding.

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