How Many Cold Emails should You send per Day

    Meet Jerry

    Cold emailing can feel a lot like fishing in a vast ocean. You cast your line (or email) into the waters, hoping to catch a fish (or a positive response). But have you ever wondered – How many cold emails should I send per day? Let’s dive in!

    Ever thought of cold emails as your bridge to potential clients, investors, or partners? You’re not alone.

    The Power of Cold Emails
    Cold emails, when done right, can open doors to numerous opportunities. From securing a sales meeting to making influential connections, the potential is vast.

    But, have you heard the saying, “Too much of a good thing can be bad”? Bombarding inboxes with excessive cold emails can brand you as spammy, reducing the overall effectiveness of your efforts.

    Isn’t it better to have ten deeply engaged conversations than a hundred ignored emails?

    Crafting the Perfect Cold Email
    Spend time personalizing your content. A personalized email shows that you’ve done your homework, and it’s not just another mass-produced message.

    Understanding Your Target Audience
    Know who you’re reaching out to. Researching your recipient can significantly boost your response rate.

    So, to the burning question: how many cold emails to send per day?

    Factors Influencing the Number of Emails

    Various factors come into play: the size of your target audience, the nature of your business, and your email campaign’s objectives. On average, starting with 20-50 emails a day can be a safe bet for small businesses.
    Start slow, gauge the responses, then scale up. If you’re getting positive feedback, gradually increase your daily count, ensuring not to compromise on email quality.

    Get more addresses and domains

    If you need to scale beyond 50 emails a day, it can hurt your deliverability if you try to accomplish with one address only. And even if you create more mailboxes, make sure to spread them across multiple domains, 2-3 boxes per domain max. That way you can decrease the chances of one burned address bringing down your whole outbound effort.

    Ever had someone ignore your text, then reply when you send a gentle nudge? That’s the power of following up.

    How Often Should You Follow Up?
    Typically, waiting 3-7 days before sending a follow-up email is a good rule of thumb.
    While following up is vital, overdoing it can push potential leads away. It’s like offering someone a cup of tea – if they decline, don’t keep pouring it into their lap!

    Monitoring Responses and Adjusting Strategy

    Just like a sailor adjusts the sails based on the wind, adjust your strategy based on the responses you receive.
    Consider using tools like Meetjerry or HubSpot for tracking open rates, click rates, and responses. It helps in gauging the effectiveness of your emails.
    Low response rates, an increase in the number of unsubscribes, or negative feedback? Time to revisit and tweak your strategy!


    Cold emailing is an art. And like any art form, it requires patience, persistence, and a touch of creativity. Remember, it’s not about the number, but the quality and intent behind each email. So, find your balance, and happy emailing!


    1. How often should I send cold emails?
      It varies based on your objectives and audience, but starting with 20-50 emails daily is a good start for beginners.
    2. What’s the ideal open rate for cold emails?
      Anything above 20% is considered good, but aim for higher!
    3. How many follow-up emails should I send?
      Typically, two to three follow-ups spread over a couple of weeks can be effective.
    4. Why is personalization important in cold emails?
      Personalization shows you’ve put in the effort and aren’t just spamming, increasing the chances of a positive response.
    5. Can I automate the cold emailing process?
      Yes, numerous tools allow for automation, but always ensure each email has a touch of personalization!

    Leave a Reply

    Your email address will not be published. Required fields are marked *